WeeCare is now Upwards!

We're solving family care for good.

We help every family find and afford care for their loved ones.

Upwards Upwards

Our programs create real results for communities



Reduction In Turnover

Employees with care benefits can work with the knowledge that their family is in safe hands.

Upwards partners with employers


5 to 1

Impact Per Dollar

We impact more families and providers with fewer resources compared to existing programs.



More Earnings

Caregivers boost their earnings, get administrative support, and meet more families.

Upwards partners with caregivers
Upwards partners with families


2 million

Families Supported

Meet trusted caregivers in your neighborhood and find your family’s perfect match.

Awards and recognition

Upwards Inc. 5000

Inc. 5000 Fastest Growing Companies, Ranked #292

Upwards in Inc. Best Workplaces

Inc. Best Places to Work 2023

Upwards in Forbes

The Forbes Next 1000 list of Rising Entrepreneurs and Resilient Businesses

Upwards in Female 200 Founders

Most Dynamic Women Building the Companies of Tomorrow

Learn more about the movement

Case studies

Dollywood works to increase child care benefit, hoping 'other businesses will do the same'

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Chobani partners with Upwards to expand child care and elder care benefits

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What are childcare benefits for employees?

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Let's talk about solving care for all families